Dan Barrett

We are the destination

P&O is the destination for Aussie cruisers because of the joyful little moments they create onboard. So we used some super slow motion and an epic track to demonstrate just how big those little moments can be.

The art of prosperity

A Chartered Accountant’s insight, ethics and education give them a unique perspective, allowing them to develop businesses that aren’t just successful, they build more prosperous economies.

The Smartwig

How do you get in the heads of the NSW Blue’s largest and most passionate supporters group?

You reinvent the wig.

Sweaty Fridays

If you turn up your office air conditioner just three degrees you can save 1,050 megawatts of energy in a single day. That’s enough to power 95 suburban homes for a year.

Introducing National Geographic’s Sweaty Friday initiative. On Sweaty Friday optimism sticks parts of you to your thigh and the office fills with the musky stench of progress. As you roll up your trouser legs, you can rest easy in the knowledge that you’re doing your bit for the planet.

Sometimes, we all need a short break

Life’s hard and work can be stressful. Maybe it’s time for a Short Break.

Don't lose a part of yourself

Sometimes a material possession can become a part of who you are. Don’t throw that away. Hold onto the things you love, with Big Orange Storage.

The other adult magazine

Playboy may expose the flesh, but New Scientist exposes the mind.

New Scientist wanted a sexy new image, so we positioned them as “The other adult magazine” and ran DPS centerfolds of their hottest talent.

The truth is hard to swallow

If you knew the truth about factory farming, you’d choose to eat organic.

Hugo Weaving exposes the grim reality of factory farming and encourages Australian carnivores to choose ethically farmed alternatives.

The Good News Sale

P&O are having a sale. That’s good news! The good thing about good news is that it makes bad news just a little easier to swallow.

The social explosion

Red Cross wanted to reignite the debate on the legitimacy of nuclear weapons in warfare. You see, it isn’t actually illegal to drop a nuclear bomb.

We detonated a “social explosion” to create awareness and increase support to ban the use of nuclear weapons at the Geneva Convention.

Life Focused

OPSM helps us stay focused on the things we love, whatever they may be. Just ask Liam Hemsworth.

Get your crew onboard

A P&O Cruise is the easy way to Group Holiday, so we got a crew of Australia’s best footy players onboard.

Next G Force

Telstra’s Ultimate USB Modem was the fastest national broadband service.

We commissioned real manga artists and the creator of Tank Girl and The Gorillaz to power up Telstra’s Next G and bring it's legendary velocity to life.

Bluie, the bionic Blatchy

We created the world’s first bionic team mascot so Blues fans everywhere could log on and experience being one of the New South Wales Blues.

Everyone wants them

I&J wanted to market to students.

Flogging delicious, crispy fish fingers to stoned philosophy majors isn't exactly a hard sell.

After all, everyone wants them.

Inspired design

The Sony Cybershot is so beautifully designed that form rivals function.

Don't miss a word

A Faber Castell highlighter might be the best weapon in a student’s arsenal.

Only a biker understands

It’s difficult to explain the feeling that you get from superior acceleration. 

To demonstrate the benefit of Castrol Power1, we asked bikers in India and SE Asia to attempt to articulate how riding makes them feel, and brought their unique descriptions to life.