Daniel Barrett

We are the destination

P&O is the destination for Aussie cruisers because of the joyful little moments they create onboard. We used a bit of slow motion and an epic and iconic track to make those little moments feel larger than life.

The art of prosperity

A Chartered Accountant’s insight, ethics and education give them a unique perspective, allowing them to develop businesses that aren’t just successful, they build more prosperous economies.

Yep. That’s why we said it with a cake.

The Smartwig

How do you get in the heads of the NSW Blue’s largest and most passionate supporters group?

You reinvent the wig.

Sweaty Fridays

If you turn up your office air conditioner just three degrees you can save 1,050 megawatts of energy in a single day. That’s enough to power 95 suburban homes for a year.

Introducing National Geographic’s Sweaty Friday initiative. On Sweaty Friday optimism sticks parts of you to your thigh and the office fills with the musky stench of progress. As you roll up your trouser legs, you can rest easy in the knowledge that you’re doing your bit for the planet.

A full size holiday in just 3 days

Life’s hard and work can be stressful. It’s probably time for a Short Break.

Cheers

Liquorland needed a brand platform and tagline that would sit comfortably on all their retail assets, from in-store catalogues to social content.

Cheers! is not only versatile, it’s a celebration that’s exclusive to alcoholic beverages. This made it easier to bring the drinks without breaching ABAC standards.

Don't lose a part of yourself

Sometimes a material possession can become a part of who you are. Don’t throw that away. Hold onto the things you love, with Big Orange Storage.

The other adult magazine

Playboy may expose the flesh, but New Scientist exposes the mind.

New Scientist wanted a sexy new image, so we positioned them as “The other adult magazine” and ran DPS centerfolds of their hottest talent.

The truth is hard to swallow

If you knew the truth about factory farming, you’d choose to eat organic.

Hugo Weaving exposes the grim reality of factory farming and encourages Australian carnivores to choose ethically farmed alternatives.

Retail Sales

P&O was always on sale, so we created simple, snappy, affordable content to engage eyes on YouTube and stop social scrolling thumbs.

The social explosion

Red Cross wanted to reignite the debate on the legitimacy of nuclear weapons in warfare. You see, it isn’t actually illegal to drop a nuclear bomb.

We detonated a “social explosion” to create awareness and increase support to ban the use of nuclear weapons at the Geneva Convention.

Life Focused

OPSM helps us stay focused on the things we love, whatever they may be. Just ask Liam Hemsworth.

Get your crew onboard

A P&O Cruise is the easy way to Group Holiday, so we got a crew of Australia’s best footy players onboard.

Next G Force

Telstra’s Ultimate USB Modem was the fastest national broadband service.

We commissioned real manga artists and the creator of Tank Girl and The Gorillaz to power up Telstra’s Next G and bring it's legendary velocity to life.

Bluie, the bionic Blatchy

We created the world’s first bionic team mascot so Blues fans everywhere could log on and experience being one of the New South Wales Blues.

Go for it with GoDaddy

What do you do if you have a great online business idea that’s yet to see the light of day?

Well, you go for it, with GoDaddy.

To bring this to life, we brought Rhys Nicholson into the domain of some real GoDaddy businesses.

Don't miss a word

A Faber Castell highlighter might be the best weapon in a student’s arsenal.

Only a biker understands

It’s difficult to explain the feeling that you get from superior acceleration. 

To demonstrate the benefit of Castrol Power1, we asked bikers in India and SE Asia to attempt to articulate how riding makes them feel, and brought their unique descriptions to life.